Today, 02 February 2023, Finnebrogue were hosted at The House of Lords by Baroness Ritchie of Downpatrick and supported by The Rt Hon. the Baroness Foster of Aghadrumsee DBE.
Together, we raised awareness among members of the health risks associated with nitrites and the better options now available.
Nitrites have been identified by the World Health Organization as a cause of 32,000 bowel cancer cases a year. And still much of the bacon on sale contains nitrites.
Our late founder, Denis Lynn, spent almost eight years travelling the world trying to find a natural way to make bacon without the need for these chemicals. He wanted to produce bacon and ham that was naturally tasty without the nasties or excessive amounts of salt.
Success came in 2018, when Finnebrogue launched Better Naked Bacon, the first major brand of bacon to be produced in the UK and Ireland without nitrites.
There were lots of Mmm sounds throughout this morning’s event – so I think we can safely say that everyone enjoyed their bacon, nitrite-free.
Pictured L-R: Pictured at the event in the House of Lords are Finnebrogue’s chief strategy officer, Jago Pearson; Baroness Ritchie of Downpatrick; The Rt Hon. the Baroness Foster of Aghadrumsee DBE; and Finnebrogue’s technical director Declan Ferguson.