Finnebrogue secures festive lines national supply deal with Asda

17.12.2019

Six of the 10 products have been created especially for this Christmas, including a range of vegan products – stuffing balls, cocktail sausages and a vegan Wellington centre piece.

Other new products for this year include pork & red onion cocktail sausages, pork, sage & onion balls and the BBC Good Food & Good Housekeeping award-winning pigs in blankets festive feast stuffing centre piece.

Due to shopper demand, Asda has brought back four lines produced last year by Finnebrogue such as pork, sage & onion stuffing, pork cocktail sausages, sausage meat and bacon & chestnut stuffing.

The deal builds on Asda and Finnebrogue’s existing relationship, which has seen the family business supply sausages to the retailer since 2014.

John Cowen, Finnebrogue’s account manager for Asda, said: “We’re pleased to grow our long-standing relationship with Asda through the development of products for this year’s extra special Christmas range.

“We pride ourselves on innovation and are confident customers will love these new festive products and flavours, which cater to everyone at the Christmas table.”

Asda’s NI regional buying manager Emma Swan added: “We work alongside suppliers to create innovative, affordable, delicious and high-quality products, and this year’s Extra Special Christmas accompaniments from Finnebrogue are no exception.”