Downpatrick based Finnebrogue Artisan has won a national supply deal with Asda to produce five exclusive Extra Special Christmas lines, which will be available in over 300 stores across the UK this festive season.
Each of the five products have been created especially for Christmas 2021, and include Extra Special Vegan Crabless Croquettes to start, with a side option of Extra Special Vegan No Pigs in Blankets. The meat lines include an Extra Special Pigs in Blanket Fondue, Extra Special Pork, Honey & Oak Smoked Bacon Stuffing Wreath and Extra Special Pork, Leek & Bacon Stuffing Parcels.
Responding to the ever-growing demand for plant-based dietary options, Finnebrogue spotted an opportunity in the market for festive vegan sides and starters and developed the Extra Special Crabless Croquettes and Extra Special Vegan No Pigs in Blankets to allow Asda shoppers to enjoy a Christmas dinner with all the trimmings.
Finnebrogue’s relationship with Asda began in 2014 with the supply of Extra Special sausages and has grown over the years to include an innovative plant-based range as well as butchery items and Extra Special products.
Laura Wills, New Product Development Manager for Finnebrogue said,
“We are delighted to grow our long-standing relationship with Asda through the development of products for this year’s Extra Special Christmas range. We pride ourselves on innovation and are confident that Asda customers will love these new festive products and flavours, which cater for everyone at the Christmas table.”
Laura added; “Our new products have been designed with the Asda customer’s Christmas shopping list in mind and gives families more choice if they are trying to reduce their meat consumption.”
Cathy Elliot, Asda’s Buying Manager for NI Local added,
“At Asda, we work alongside our suppliers to create innovative and affordable high-quality products and this year’s Extra Special Christmas range is no exception. The commitment of Finnebrogue to creating such delicious products allows us to keep things fresh and exciting for our shoppers without compromising on taste or price. Working closely with Finnebrogue, we’re so proud to have developed this year’s seasonal vegan range to ensure everyone is looked after and can enjoy an Extra Special Christmas.”
The Extra Special Vegan Crabless Croquettes, Extra Special Vegan No Pigs in Blankets, Extra Special Pigs in Blanket Fondue, Extra Special Pork, Honey & Oak Smoked Bacon Stuffing Wreath and Extra Special Pork, Leek & Bacon Stuffing Parcels are available in selected Asda stores nationwide.