This October, Finnebrogue is proud to show its support for Breast Cancer Awareness Month by turning our much-loved Naked Bacon and Naked Sausages pink!
Throughout the month, our iconic Naked Bacon and Naked Pork Sausage packs will wear a new look in ASDA to help raise awareness and spark conversations about the importance of early detection and support for those affected by breast cancer.
Asda Tickled Pink is an award-winning fundraising and awareness charity partnership between Asda, Breast Cancer Now and CoppaFeel!. For every pack of our pink Naked Unsmoked Bacon Bacon, Naked Unsmoked Bacon Bacon and Naked Pork Sausages sold, 30p will be donated to the charity, helping to fund vital cancer research and support services. The distinctive pink packs will be available in 315 stores across the UK for a limited time period, between 16th October – 5th November 2025.
But it’s not just about the colour — our team is getting involved too! Across Finnebrogue, colleagues will be taking part in a series of activities designed to engage and educate about breast cancer— including a Lunch and Learn on women’s health delivered by Insula Wellbeing, a ‘Turn It Pink’ Day on 23rd October, pink hair nets on the production floor, and our exterior lighting turning pink in support of the cause.
We’re proud to play our part in raising awareness and encouraging open conversations about cancer.
Look out for the pink Naked packs on shelves in ASDA and join us in supporting this important cause!
