Finnebrogue has today announced a major new commitment to double the volume sales of all its bean products by 2028, as part of the national Bang In Some Beans campaign.
The campaign, led by The Food Foundation and Veg Power and funded by The National Lottery Community Fund, aims to double UK bean consumption by 2028 by promoting beans as affordable, nutritious and sustainable sources of protein, fibre and essential micronutrients.
Finnebrogue’s pledge reinforces its long-standing commitment to creating healthier, more sustainable food. The company will double volume sales across its full range of bean-based products, working closely with its retail partners to make beans more visible, more accessible and more appealing to shoppers.
Beans are currently under-consumed in the UK, with the average person eating just one portion per week — despite growing evidence of their health benefits. With only 4% of UK adults meeting recommended fibre intake levels, increasing consumption of beans and pulses presents a simple, affordable way to improve public health while also reducing environmental impact.
Finnebrogue joins other foodservice and catering businesses making pledges, including Compass Group, Angel Hill Food Co, BaxterStorey, Wahaca, Field Doctor and Nursery Kitchen. The latest commitments build on those made when the campaign launched in November 2025, with retailers including Lidl GB, Sainsbury’s, M&S, Ocado, Bidfood, ISS, Waitrose and Harvester already backing the initiative.
Sam Turner, Sustainability Executive at Finnebrogue, said:
“Beans are one of the simplest ways to support healthier diets and a more sustainable food system. They’re versatile, affordable and packed with nutritional benefits.
“As a business, we are committed to making sustainable choices easier for consumers, and doubling our bean sales by 2028 is a clear demonstration of that ambition. Through innovation and collaboration with our retail partners, we want to help normalise beans as an everyday ingredient on plates across the UK.”
Finnebrogue operates a dedicated vegetarian production facility at its Downpatrick site, one of four state-of-the-art manufacturing facilities at the location. From here, the company produces own-label vegetarian and plant-based products for many of the UK’s leading retailers, developing flavour-forward, protein-rich and increasingly plant-focused ranges that respond to evolving consumer demand.
The new pledge aligns with Finnebrogue’s broader sustainability strategy, which focuses on improving the nutritional profile of products, expanding veg-rich offerings and supporting a transition towards more balanced diets.
The campaign announcement also coincides with the launch of The Food Foundation’s new Bang In Some Beans podcast, hosted by chef and influencer Melissa Hemsley, exploring the health, environmental and affordability benefits of beans, pulses and lentils.
With momentum building across the sector, Finnebrogue is calling on more businesses to support the movement — and help make beans (and fibre) a bigger part of the UK’s everyday diet.
