Finnebrogue Artisan Launches First-to-Market Flexitarian Brand to Waitrose
October 2016

waitrose-funkyIt’s been an exciting few weeks here at Finnebrogue Artisan, were we have just unveiled our first-to- market flexitarian brand, #Funky Flexitarian. The fresh new range is now available in 120 Waitrose stores and includes the deliciously spicy lamb’alafal chipolatas, smokey pork n’bombay beet bangers, lightly curried cauli’nation chicken chipolatas and tasty beef, tomato n’basil bangers.

#Funky Flexitarian has been developed to meet the needs of the growing flexitarian market in Britain while taking into consideration food intolerances such as gluten and lactose. The products are ideal for consumers following a healthy lifestyle or wishing to reduce their daily meat content.

Speaking of the new brand, Jo Discombe, Business Development Director at Finnebrogue Artisan said,

“At Finnebrogue Artisan we believe that eating a balanced diet is the key to good health and wellbeing, whilst still feeling satisfied with what you have on your plate. #Funky Flexitarian uses prime cuts of British meat, combined with all sorts of nutritious extras.”

Each variety of sausage contains at least 47% nutritious vegetables and legumes, 40% prime British meat, 3% herbs, spices and seasoning and 10% gluten free breadcrumb.