Sausages with traffic lights?!
Finnebrogue, a venison and sausage producer based in County Down are to be the first sausage manufacturer in Northern Ireland to adopt the Agency's recommended multiple traffic light approach to front-of-pack nutrition food labeling.
Finnebrogue currently use traffic lights on their M&S premium sausages and will be applying the system to their own brands. The first to include the traffic lights will be a new family brand called Good Little Company and the first product to launch under this brand is Good Little Sausages.
Good Little Sausages are high quality, healthy sausages for the whole for family to enjoy; they are made with 85% outdoor bred British pork, are reduced fat and contain no preservatives, artificial colours or stabilisers. The Good Little Company is an ethical food company; and in addition to producing good quality products made from ethically sourced meat it uses environmentally friendly packaging and donates money from the sale of every pack of sausages to feed people in developing countries.
Look out for Good Little Sausages exciting launch campaign in March 2009 when the product will be available in selected stores across Northern Ireland.