Product of the Year Celebration with Asda
February 2017

Our Asda Extra Special Sausages were recently voted Product of the Year in the world’s largest consumer-voted award for product innovation. The Product of the Year seal is backed by the votes of more than 12,000 households, serving as a shortcut for shoppers in the supermarket, saving them time and money.

On Friday 24th February, to celebrate the win, Wendy and Kerri travelled to Asda House to host an atrium breakfast event. The morning was very successful and communicated the importance of the prestigious win with colleagues, giving them a chance to sample the pork sausages in a bread roll, ensuring they have the confidence to speak about the product and recommend to family and friends.